tenth Would possibly, 2025 – This Mom’s Occasion, Annapurna Staff releases the marketing campaign ‘Where Purity Begins’, a movie that feels much less like promoting and extra like a month of mirrored image. It isn’t just a birthday celebration of the power of Indian womanhood however will pay calmness heartfelt tribute to one thing all of us really feel however hardly recognize: the deep, unstated energy of moms.
On the middle of the movie lies a easy but profound perception—purity isn’t one thing boisterous or sparkling. It’s one thing you are feeling. It’s unstated, but deeply relied on. Identical to a mom. And similar to Annapurna, a emblem that has stood for nourishment with integrity, while later while.
Via this video, Annapurna Staff now not handiest honours moms but additionally reinforces its long-standing loyalty to “Your Right to Purity”. Simply as a mom left-overs a calmness, consistent drive of lend a hand and fact, Annapurna contracts to conserve the similar values in each product it creates. Whether or not it’s the meals we consume or the on a regular basis necessities we accept as true with, purity, honesty, and presence are the non-negotiables.
“At Annapurna we are committed to securing the consumers’ right to purity when it comes to food. This has been our objective since 1952, and stringently maintained in the food products that we have been offering” says Mr. Subir Ghosh, Managing Director, Annapurna Staff. “As we infuse the purity of motherhood in everything that we create, it is only appropriate that we salute all mothers on this Mother’s Day.” provides Mr. Ghosh.
Directed by means of Vinay Jaiswal, this movie offer a unused jerk at the purity of motherhood. Subsidized by means of Artha Creations — a Bombay-based manufacturing area recognized for tough storytelling and impactful productions.
*Guard the marketing campaign movie right here:
Because the movie concludes, it leaves negative confusion:
“If purity had a face, it would be hers.”
About Annapurna Staff
Annapurna Staff is a famend FMCG company devoted to turning in natural and pleasant merchandise to families throughout Japanese Republic of India. With a legacy of over 70 years, Annapurna Staff is dedicated to upholding the Proper to Purity.
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