SOIE Unveils Smoov Assortment at Intimasia 2025, Expands Portfolio with Pristine Sections – Indian Specific Day-to-day

SOIE, a identify in ladies’s intimate put on, offered its untouched model innovation – the Smoov Assortment – at Intimasia 2025. That includes seamlessly bonded bras, the Smoov Assortment from SOIE combines feather-light assistance, breathable materials, and cutting-edge bonded era that strikes with the frame. The bonded seams of the Smoov Assortment are a step forward in undies era, making sure a continuing end that gets rid of any discomfort brought about through conventional seams or sewing. The bras are engineered to trade in hidden relief presen offering an ultra-smooth silhouette, making sure disagree strains, disagree bulges- only a flawless are compatible!

Taking its constancy to innovation additional, SOIE additionally offered two brand-new product divisions – Spacer Cup Bras and Silicone Bra Equipment. Those fresh additions cater to the fashionable lady who seeks an ideal stability of relief, capability, and flexibility in her intimate put on. SOIE’s Spacer Cup Bras redefine undies necessities with a focal point on breathability, feather-light relief, and herbal contouring. Designed for ladies who be expecting extra from their undies, those bras trade in a weightless really feel with out compromising assistance. The air-permeable cloth permits for steady airflow, protecting you cool, dried, and comfy right through the past. With a naturally contoured are compatible, the Spacer Cup Bras mildew seamlessly to the frame, turning in affectionate shaping that complements your silhouette presen feeling like a 2nd pores and skin.

SOIE additionally expands its dimension with an all-new choice of Silicone Bra Equipment, designed to trade in enhanced assistance, styling flexibility, and self assurance beneath any outfit. Whether or not you’re searching for a continuing raise, discreet protection, or hidden stock, this assortment supplies cutting edge answers for each cloth wardrobe want. The fresh product layout comprises Unrevealed Double-Sided Style Tape, Negative-Display Nipple Covers with Nipple Shield Region, Unrevealed Reusable Stick-On Bra, Quick Push-up Enhancement Reusable Bunny Ear Raise-up Cups, and Unrevealed Reusable Self-Adhesive Silicone Bra. Those equipment handover enhanced assistance and flexibility.

Intimasia 2025, one of the vital greatest business occasions, introduced in combination over 300 important manufacturers, shops, and vendors from the innerwear, relief put on, swimming gear, and sports wear industries. SOIE’s participation underscored its constancy to staying at the leading edge of the intimate put on department, frequently evolving to satisfy the desires of nowadays’s ladies.

Talking about the starting, Amrit Sethia, Vice President of  SOIE – Ginza Industries Ltd mentioned, “With the unveiling of the Smoov Collection and our expansion into new categories, SOIE continues to push boundaries in women’s intimate wear. Our focus is on blending style, comfort, and innovation to empower women with products that truly cater to their needs. At SOIE, our philosophy of ‘Stays with You’ is embedded in everything we create, ensuring that our designs provide lasting comfort, confidence, and support for every woman.”

SOIE’s show off at Intimasia 2025 won an amazing reaction from business leaders and shoppers matching, reinforcing the logo’s place as a pioneer in top of the range, fashionable, and useful intimate put on.

The fresh collections from SOIE will be to be had for acquire on the SOIE web site, e-commerce platforms, and make a choice multi-brand shops (MBOs).

About SOIE

SOIE (pronounced SWA) is a outstanding model providing a complete variety of undies, activewear, swimming gear, and sleepwear for ladies, ranging from mid-premium to top class. Founded in 2011 through Ginza Industries Ltd., SOIE has abruptly expanded its footprint to over 1,000 multi-brand shops throughout Republic of India, making the logo out there to girls throughout metropolitan areas in addition to Tier 2 and Tier 3 towns. Conserving day with the virtual evolution, SOIE, a new-age digitally savvy model with an omni-channel method, additionally maintains a powerful social media and e-commerce presence, together with a devoted D2C platform and a powerful presence throughout diverse marketplaces.

The model’s venture is to honour the self-confidence and femininity of each lady, empowering her to exude self assurance with sophistication, offering  an enjoy that leaves each and every lady feeling fabulous. Providing the most productive suits throughout sizes to fit each frame kind, with types starting from easy to fashionable, SOIE guarantees top of the range merchandise the place luxurious meets truthful pricing. With relief and support at its core, SOIE is helping each lady exude refinement with self assurance, making her really feel gorgeous inside of and out, each past.

As a part of Ginza Industries Ltd., SOIE stands for uncompromised attribute, being vertically built-in during the layout production. It additionally has an edge in design excellence with an in-house design and a devoted construction centre.

For extra knowledge about SOIE, seek advice from https://soie.in/