Mumbai, February 24, 2025 – Kérastase, Bharat’s premier luxurious hair serve emblem, proudly unveiled the much-anticipated Unused Elixir Ultime at an unique initiation match in Mumbai.
The long-lasting oil-in-serum formulation in a refillable bottle combines innovation & sustainability for lasting luxurious. The glamorous match was once an immersion of good looks and artwork, that includes Bollywood’s taste icon and Kérastase’s Spokesperson in Bharat, Sonam Kapoor.
As an unequalled chief in Luxurious Hair Offer in Bharat, Kérastase has a presence in 750 salons throughout greater than 60 towns and could also be provide on Nykaa, Amazon and its personal DTC e-boutique Kerastase.in. On the center of Kérastase’s philosophy is the commitment of #youdarewecare, which displays its loyalty to excellence in hair serve.
Since its inception in 1964, Kérastase has represented a progress past mere hair serve services and products. The Unused Elixir Ultime is greater than a luxurious product—it embodies the very best mix of magnificence, efficacy, and sustainability. Infused with the uncommon Wild French Camellia, recognized for its strange softening, illuminating, and good for one homes, the Unused Elixir Ultime conjures up a transformative enjoy, promising 2X shinier hair*, 96 hours of anti-frizz motion* (foundation instrumental checks), and enhanced softness and hydration.
“I believe strongly in investing in good products and in self-care. When it comes to my hair care, nothing compares to Kérastase. The New Elixir Ultime not only delivers incredible results – shine, manageability, but also stands firm in its commitment to sustainability. It perfectly aligns with my values of beauty, innovation, and responsibility.”– remarked Actress, Sonam Kapoor
“At Kérastase, we lead the way when it comes to luxury haircare and innovations.” asserted Anjali Pai, Common Supervisor at Kérastase Bharat. She went on to emphasise, “The New Elixir Ultime hair oil-in-serum embodies this philosophy—it provides unparalleled shine and nourishment, all within eco-conscious packaging. We are excited to bring this iconic product to our customers in India, as we redefine beauty through the perfect blend of science and sustainability.”
A Constancy to Sustainability
The Unused Elixir Ultime is the last answer for reaching, frizz-free, high-shine hair, exemplifying Kérastase’s certain loyalty to sustainability. With packaging crafted from 95% recycled glass* and a replenish bottle created from 30% recycled plastic*, this product represents a daring stride in minimizing environmental affect date making sure remarkable functionality.
*except for the pump, the label, and colorants/components
Key Options of the Unused Elixir Ultime:
– Reach 2X Shinier Hair*
– Revel in 96 Hours of Unequalled Anti-Frizz Coverage*
– Enjoy Enhanced Softness & Hydration
– Optimistically Offer protection to Your Hair from Warmth as much as 230°C*
– Successfully Forbid Break Ends
– Flexible Utility: Best as a warmth protectant, pre-cleanse remedy, styling product, or of entirety.
(Foundation instrumental checks)
A Sensory Enjoy: The Perfume of Elixir Ultime
Raising the haircare enjoy, the beautiful perfume of Elixir Ultime is expertly crafted by way of the famend perfumer Nicolas Beaulieu. It opens with colourful notes of mandarin, freesia, and violet leaves, transitions seamlessly into the lavish depths of heliotrope and cedarwood and concludes with grounding bottom notes of sandalwood and musk. This fascinating, long-lasting odor transports you at once to the essence of French magnificence.
Kérastase: Redefining Luxurious Haircare:
Kérastase is eminent the best way in luxurious haircare with the initiation of the Unused Elixir Ultime. This notable product now not most effective delivers remarkable effects but in addition transforms the self-care enjoy, all date demonstrating our certain loyalty to sustainability.
Connect us in celebrating the generation of luxurious haircare—the place innovation boldly intersects with duty, and good looks is seamlessly intertwined with sustainability.
About Kérastase:
As a pioneer in luxurious haircare, Kérastase continues to innovate in hair serve, providing high-performance merchandise that mix science and comfort. With the initiation of the Unused Elixir Ultime, Kérastase reaffirms its place because the last selection for individuals who search remarkable effects, remarkable indulgence, and sustainability.
Keep tuned and enjoy the pristine time of luxurious haircare with Kérastase’s Elixir Ultime.
For more info, consult with www.kerastase.in
For media inquiries, please touch:
Ruchi Nayak: ruchi@thecatalystnetwork.in
Soumya Rozario: soumya@thecatalystnetwork.in
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