Mumbai, February 24, 2025 – Kérastase, Republic of India’s premier luxurious hair aid emblem, proudly unveiled the much-anticipated Pristine Elixir Ultime at an unique forming tournament in Mumbai.
The long-lasting oil-in-serum method in a refillable bottle combines innovation & sustainability for lasting luxurious. The glamorous tournament used to be an immersion of good looks and artwork, that includes Bollywood’s taste icon and Kérastase’s Spokesperson in Republic of India, Sonam Kapoor.
As an unmatched chief in Luxurious Hair Assist in Republic of India, Kérastase has a presence in 750 salons throughout greater than 60 towns and could also be provide on Nykaa, Amazon and its personal DTC e-boutique Kerastase.in. On the middle of Kérastase’s philosophy is the commitment of #youdarewecare, which displays its constancy to excellence in hair aid.
Since its inception in 1964, Kérastase has represented a travel past mere hair aid services and products. The Pristine Elixir Ultime is greater than a luxurious product—it embodies the very best mix of magnificence, efficacy, and sustainability. Infused with the uncommon Wild French Camellia, identified for its peculiar softening, illuminating, and strengthening homes, the Pristine Elixir Ultime conjures up a transformative revel in, promising 2X shinier hair*, 96 hours of anti-frizz motion* (foundation instrumental assessments), and enhanced softness and hydration.
“I believe strongly in investing in good products and in self-care. When it comes to my hair care, nothing compares to Kérastase. The New Elixir Ultime not only delivers incredible results – shine, manageability, but also stands firm in its commitment to sustainability. It perfectly aligns with my values of beauty, innovation, and responsibility.”– remarked Actress, Sonam Kapoor
“At Kérastase, we lead the way when it comes to luxury haircare and innovations.” asserted Anjali Pai, Basic Supervisor at Kérastase Republic of India. She went on to emphasise, “The New Elixir Ultime hair oil-in-serum embodies this philosophy—it provides unparalleled shine and nourishment, all within eco-conscious packaging. We are excited to bring this iconic product to our customers in India, as we redefine beauty through the perfect blend of science and sustainability.”
A Constancy to Sustainability
The Pristine Elixir Ultime is the terminating resolution for attaining, frizz-free, high-shine hair, exemplifying Kérastase’s persuaded constancy to sustainability. With packaging crafted from 95% recycled glass* and a fill up bottle constructed from 30% recycled plastic*, this product represents a daring stride in minimizing environmental affect moment making sure remarkable functionality.
*aside from the pump, the label, and colorants/components
Key Options of the Pristine Elixir Ultime:
– Reach 2X Shinier Hair*
– Experience 96 Hours of Unrivaled Anti-Frizz Coverage*
– Enjoy Enhanced Softness & Hydration
– Hopefully Give protection to Your Hair from Warmth as much as 230°C*
– Successfully Restrain Fracture Ends
– Flexible Significance: Highest as a warmth protectant, pre-cleanse remedy, styling product, or crowning glory.
(Foundation instrumental assessments)
A Sensory Enjoy: The Perfume of Elixir Ultime
Raising the haircare revel in, the beautiful perfume of Elixir Ultime is expertly crafted through the famend perfumer Nicolas Beaulieu. It opens with colourful notes of mandarin, freesia, and violet leaves, transitions seamlessly into the affluent prosperous depths of heliotrope and cedarwood and concludes with grounding bottom notes of sandalwood and musk. This charming, long-lasting odor transports you at once to the essence of French magnificence.
Kérastase: Redefining Luxurious Haircare:
Kérastase is eminent the best way in luxurious haircare with the forming of the Pristine Elixir Ultime. This notable product now not best delivers remarkable effects but additionally transforms the self-care revel in, all moment demonstrating our persuaded constancy to sustainability.
Tied us in celebrating the date of luxurious haircare—the place innovation boldly intersects with accountability, and good looks is seamlessly intertwined with sustainability.
About Kérastase:
As a pioneer in luxurious haircare, Kérastase continues to innovate in hair aid, providing high-performance merchandise that mix science and comfort. With the forming of the Pristine Elixir Ultime, Kérastase reaffirms its place because the terminating selection for individuals who search remarkable effects, extraordinary indulgence, and sustainability.
Keep tuned and revel in the fresh date of luxurious haircare with Kérastase’s Elixir Ultime.
For more info, discuss with www.kerastase.in
For media inquiries, please touch:
Ruchi Nayak: ruchi@thecatalystnetwork.in
Soumya Rozario: soumya@thecatalystnetwork.in
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