Mahindra Collaborates with Santanu Hazarika and Nought One to Exhibit XUV 3XO Impressed Streetwear Assortment

Mumbai, Would possibly 20, 2024: Mahindra & Mahindra Ltd., Republic of India’s important SUV producer, has teamed up with artists Santanu Hazarika and Abhishek Paatni of Nought One to exhibit a streetwear assortment that attracts inspiration from the design and hues of the Mahindra XUV 3XO. The gathering used to be presented on the XUV 3XO ‘Tech Fashion Tour’, an Show off Component, held in Mumbai, that includes formative years icon and Bollywood big name Siddhant Chaturvedi, well-known for his power-packed performances, because the showstopper. His presence added big name ability to the development, underscoring Mahindra’s leading edge strategy to connecting with new-age consumers.

Design parts from the XUV 3XO, like its unique diamond inserts and emblem, had been creatively tailored into the attire, linking the items at once to the SUV’s aesthetic. This assortment is focused to draw younger shoppers who recognize each trendy style and leading edge automobile design.

Pratap Bose, Important Design and Ingenious Officer, Mahindra & Mahindra Ltd., mentioned, “Today, we are excited to showcase a collection that brings together our passion for innovation across our authentic SUV range with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s HEARTCORE Design philosophy. Designed to stand out from the crowd, the XUV 3XO takes the premium compact SUV to new heights of Design, Technology, and Innovation. This collection not only reflects the bold and distinctive features of the XUV 3XO but also complements the lifestyle and values of our younger consumers. Through this collaboration with Santanu and Nought One, whose work is always at the cutting edge of design and fashion, we are reaching out to new audiences and exploring new forms of expression.”

Santanu Hazarika and Abhishek Paatni mentioned, “We are thrilled to partner with Mahindra on this unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation into fashion, and we believe our customers will appreciate the creativity and authenticity behind each piece. This partnership reflects futuristic, functional clothing which blends with the aesthetics of the new age and a progressive future.”

Siddhant Chaturvedi mentioned, “I am excited to be a part of the XUV 3XO Tech Fashion Tour. The fusion of automotive design with streetwear is a fantastic idea, and it’s great to see Mahindra, Santanu Hazarika, and Abhishek Paatni bringing this vision to life.”

This collaboration with Santanu Hazarika and Abhishek Paatni represents a up-to-date route for Mahindra, connecting with a broader target audience via style and way of life. For extra main points keep tuned on Mahindra’s social media channels for occasion updates.

Social Media Addresses for Mahindra XUV 3XO: 

  • Emblem site: https://auto.mahindra.com/suv/XUV3XO   
  • Twitter: @MahindraXUV3XO
  • YouTube: @Mahindra_XUV3XO
  • Instagram: @mahindraxuv3xo
  • Fb: @XUV3XO
  • Hashtags: #MahindraXUV3XO #XUV3XO

About Mahindra 

Based in 1945, the Mahindra Team is likely one of the biggest and maximum admired multinational federation of businesses with 260000 workers in over 100 international locations. It enjoys a management place in farm apparatus, worth SUVs, data era and monetary products and services in Republic of India and is the arena’s biggest tractor corporate through quantity. It has a robust presence in renewable power, agriculture, logistics, hospitality, and actual property.  

The Mahindra Team has a sunny center of attention on important ESG globally, enabling rural prosperity and embellishing city residing, with a purpose to power certain alternate within the lives of communities and stakeholders to permit them to Be on one?s feet.

Be told extra about Mahindra on www.mahindra.comTwitter and Fb: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room.

Media touch data

Neha Anand                                        

Head, International Emblem and Advertising and marketing Communique, Automobile Section    

Electronic mail – anand.neha@mahindra.com 

You’ll additionally scribble to us on: automediaenquiries@mahindra.com   

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