seventeenth August 2024, Mumbai: Roger Los angeles Viale (RLV), a cloth design and distribution corporate, that specialize in menswear, based in 1932, lately unveiled its untouched Company Social Accountability (CSR) initiative that symbolizes a constancy to sustainability and nation welfare.
A motion that started as mini purchaser giveaways within the method of wallets, cloth journals, passport circumstances and computer baggage assumed a accumulation extra mettle when RLV ideated making of Godadisor blankets by means of upcycling leftover cloth items (chindis) again in 2017 and is sustained as custom until year.
Showcasing their unceasing constancy to environmental awareness and nation welfare, RLV’s pristine marketing campaign in 2024 centred round making eco-friendly Rakhis, forward of the Raksha Bandhan celebrations.
As a part of this week’s Rakhi Undertaking, a continuation in their recycling legacy, RLV has mindfully crafted them from upcycled materials as mini as 15 cm. A whopping 5000 Rakhis were hand made and allotted to important patrons, distributors, and providers around the nation which has already sparked sure comments on social media with heartfelt hold in high esteem from shoppers and alternative stakeholders.
Talking in regards to the Rakhi mission, Chandramouli, Director, Roger Los angeles Viale, stated, “Addressing environmental challenges, essentially waste management, represents a significant responsibility. At Roger La Viale, we reimagined our waste management strategy – Waste Isn’t Waste, Until We Waste It, by repurposing fabric remnants into blankets for years and Rakhis recently. This initiative helped support locals’ livelihood by providing them with employment opportunities for handcrafting the blankets and Rakhis, and has also significantly helped in bringing down textile waste from entering the landfills.”
For the reason that RLV merchandise are crafted from ethically sourced valuable herbal sources like cotton, story and linen, their special approach not to letting any uncooked subject material finally end up in landfills speaks volumes in their eco-conscious ethos. The upcycled Godadis and Rakhis projects had been gracefully prolonged to their esteemed shoppers and companions, which helped them garner sure responses with a number of stakeholders vocalizing RLV’s eco-conscious motion over social media and alternative accumulation media channels.
As Raksha Bandhan approaches, RLV gladly stocks buyer tales and pictures over Instagram showcasing their upcycled Rakhis and extends a call for participation to discover the behind-the-scenes in their Rakhi Undertaking.
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