Delhi, 16th April 2025:
- Deutsche Motoren and Infinity Vehicles inaugurate its Retail.NEXT showrooms.
- Retail.NEXT – Immersive retail idea reworking buyer revel in to the later stage: current structure, interesting design and tasty digitalisation.
BMW Staff Bharat has expanded its Retail.NEXT footprint in Bharat with Deutsche Motoren and Infinity Vehicles in Delhi NCR. The corporate goals to form a future-forward retail length that no longer handiest showcases its automobiles but additionally embodies the logo’s loyalty to luxurious, innovation, and buyer pleasure.
Mr. Vikram Pawah, President and CEO, BMW Staff Bharat stated, “BMW Group India is redefining modern retail by placing the customer at the heart of digitally empowered, design forward experience that reflects the true essence of its brands. Retail.NEXT is transforming the future of luxury automotive retail. This isn’t just a design revamp, it’s a bold step towards creating an intuitive, emotionally engaging, and digitally immersive brand experience. The inauguration of Deutsche Motoren and Infinity Cars showrooms under Retail.NEXT marks a strategic leap in strengthening our retail footprint and setting new benchmarks for customer experience in Delhi.”
Deutsche Motoren Retail.NEXT showroom, Delhi.
Mr. Yadur Kapur, Broker Foremost, Deutsche Motoren stated, “Our long-standing partnership with BMW Group India has always been built on a shared vision of delivering excellence. Setting up the new Retail.NEXT showroom in the heart of Delhi is a strategic move that reflects both the evolution of our brand and changing expectations of the modern luxury consumer. With this revamp, we are elevating the entire customer journey to meet the aspirations of today’s discerning buyers of luxury. Together, we are poised to redefine the luxury car buying experience, promising unparalleled service and unforgettable experiences for BMW customers in the region.”
The ultra-modern showroom is unfold over 8,600 squareft. and skillfully showcases 9 BMW automobiles on field and primary ground respectively. showcases a number of 9 automobiles. The ability is positioned at Restrain – B, Plot Refuse – /5, Mathura Street, Restrain B1, Mohan Cooperative Business Property, Badarpur, Unutilized Delhi, Bharat – 110044. Chook Automobile additionally represents BMW Staff Bharat with gross sales and repair amenities for BMW in Delhi and Bengaluru.
Infinity Vehicles Retail.NEXT showroom, Delhi.
Ms. Pooja Choudary, Broker Foremost, Infinity Vehicles stated, “Following the successful launch of our Retail.NEXT facility in Mumbai, we are proud to bring this progressive retail concept to our Delhi dealership. This reflects our deep-rooted partnership with BMW Group India and our commitment to staying ahead of evolving customer expectations. Situated in one of the most dynamic luxury markets, this upgraded showroom is setting new standards for luxury automotive retail in the region.”
The Infinity Vehicles showroom is unfold over 6,490 squareft and showcases a number of 5 BMW automobiles and 4 BMW Top rate Variety automobiles. The showroom is positioned at Restrain – C, Rajouri Ground, Unutilized Delhi, Bharat – 110044. Infinity Vehicles additionally represents BMW Staff Bharat with gross sales and repair amenities for BMW and MINI in Mumbai and Delhi.
Retail.NEXT Revel in.
Retail.NEXT places guests and the automobiles at centre level alongside the ‘Central Customer Walkway’. The ‘one floor’ and ‘one ceiling’ deliver BMW, MINI, and BMW Motorrad, Gross sales and Provider, Unutilized and BMW Top rate Variety (BPS) – pre-owned automobiles all provide on one constant floor without a divorce between industry farmlands. A devoted unmarried access for gross sales and repair guarantees a sunlit access level, making it more straightforward to navigate the dealership seamlessly to handle gross sales or provider queries.
Guests coming into the showroom obtain a non-public and heat welcome on the Welcome Arise in lieu of a conventional reception counter, thus lowering the bodily barrier among them and dealership team of workers. The Multifunction Counter acts as a secondary interactive spot along with welcome stands and may also be worn for Portions & Equipment gross sales or as a cashier table for unutilized or pre-owned automobile gross sales. The Central Buyer Walkway is helping guests navigate the showroom via an noteceable array of top rate luxurious automobiles. The Central Buyer Hospitality department – The BMW Bar & Front room within the middle supplies a really perfect department to inactivity and grasp a drink all the way through the talk over with. Retail.NEXT integrates Portions & Equipment and Way of life assortment within the showroom and is now positioned related to the Central Hospitality. Moreover, a completely accessorized spotlight automobile creates a ‘Wow-Effect’ on the dealership.
The Buyer Session Phases are positioned strategically during the showroom. The provider session takes park the place the buyer needs it and what suits the condition. The original lounge order and the comfortable positioning of the seating related to automobiles creates a comfortable situation for session. Private Provider Consultant (PSA) and BMW Geniuses are provided with cutting edge virtual gross sales gear to lend complete knowledge on product options and products and services.
The Gross sales and Provider Consultancy Lounges do business in devoted farmlands for conditions that require a better stage of privateness for dialogue on other sides comparable to financing, leasing, aftersales provider, and so on.
The Multifunctional Provide Bay is devoted to all provide processes for unutilized automobiles, pre-owned automobiles, and may be a great inauguration level for check drives. Its comfortable front room order is designed to form unutilized automobile deliveries a memorable revel in.
The back-office setup supplies the dealership team of workers a devoted length for successfully wearing out the executive paintings and get in touch with yelps.
Moreover, the Retail.NEXT showroom is an ideal orchestration of diverse measures comparable to lighting fixtures, tone, temperature, product staging, and décor. Other lighting fixtures stories and décor components form a comfortable homely order throughout all touchpoints comparable to furnishings, automobiles, and so on.
Battery Electrical Car (BEV) customers too can stay up for AC/DC Speedy-Charging amenities for charging their electrical automobiles (EVs) on the dealership.
The dealership will be capable of show an in depth field of BMW M, BMW i, and BMW Motorrad fashions, in addition to automobiles from the MINI and BPS portfolios.
In case you have any queries, please touch:
BMW Staff Bharat
Satchit Gayakwad, Press and Company Affairs
Mobile: +91 95607 25900; E mail: Satchit.Gayakwad@bmw.in
Richa Sharma, Press and Company Affairs
Mobile: +91 99100 22148; E mail: Richa.Sharma@bmw.in
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