The Sweep India - Cream Stone enters top rate packaged section with ‘TUBZ’ creation, optic pan-Bharat retail growth

Hyderabad, 14th March 2025: Cream Stone, a homegrown boutique ice cream emblem recognized for pioneering the frozen stone thought in Bharat, has introduced the creation of its actual innovation – ‘Cream Stone TUBZ’, a top rate series of packaged ice lotions designed in order the logo’s signature indulgence into shoppers’ houses.

With this strategic foray into the retail section, Cream Stone goals to redefine the take-home dessert revel in for its rising bottom of unswerving buyers.

Over time, Cream Stone has constructed a cult-like following, with nation favourites such as ‘Nut Overload’ and ‘Willy Wonka’ turning into bestsellers. With TUBZ, Cream Stone takes the after logical step in its evolution—providing the similar top rate blends in a extra handy and available layout. Each and every bathtub is crafted with support, sponsored by means of the logo’s international analysis and building features and stringent component controls.

Commenting on the creation, Mr Sheetal Patil, CEO of Cream Stone, mentioned “At Cream Stone, we have always believed in making ice cream an experience – rich, luxurious, and full of joy. With TUBZ, we are bringing that same experience into homes. Whether it’s a celebration or a quiet moment of indulgence, these tubs promise happiness in every scoop. We are excited to begin this new journey from our hometown and look forward to making TUBZ a household name across India.”

“We are democratising luxury ice cream for families with TUBZ. Our goal is to achieve a sizeable market share in Telugu states within a year before pan-India expansion,” he mentioned.

In step with Indian Ice Cream Producers Affiliation (IICMA), the Indian ice cream marketplace is rising @10% in keeping with annum CAGR, with at-home intake emerging post-pandemic. CreamStone’s wager on public packs caters to this shift, future its D2C-ready packaging hints at generation e-commerce performs.

Mr Patil additional mentioned that lately, Cream Stone TUBZ is to be had in any respect Cream Stone retailers in Hyderabad and thru Swiggy Insta mart. “The launch establishes the brand’s entry into the premium packaged ice cream segment, with further expansion planned across Andhra Pradesh, Telangana and eventually into major metros and tier-II cities across India,” he added.

Introduced in 2009 in Hyderabad, Cream Stone temporarily earned a title for itself by means of providing customised, artisanal creations the place shoppers may make a choice from a lavish palette of ice cream flavours, nuts, sweets, fruit bits and alternative elements, that have been nearest artfully mixed on a chilly stone by means of skilled personnel. This means, coupled with its aesthetic bundle design and constancy to component, helped Cream Stone increase to over 110 boutique parlours throughout 32 towns in seven states most commonly in South Bharat.

The untouched TUBZ series comprises twelve distinctive and lavish flavours akin to Jamaican Almond Fudge, Double Chocolate, Belgium Choco Fudge, Mango Jamun, and Raspberry Panna Cotta. Those decadent creations are to be had in 600 ml public packs as neatly as 100 ml little tubs, making them easiest for each shared indulgence and private treats.