The Sweep India - Cream Stone enters top class packaged area with ‘TUBZ’ settingup, visuals pan-Republic of India retail enlargement

Hyderabad, 14th March 2025: Cream Stone, a homegrown boutique ice cream logo identified for pioneering the frozen stone thought in Republic of India, has introduced the settingup of its untouched innovation – ‘Cream Stone TUBZ’, a top class series of packaged ice lotions designed to deliver the logo’s signature indulgence into consumers’ houses.

With this strategic foray into the retail area, Cream Stone goals to redefine the take-home dessert revel in for its rising bottom of unswerving buyers.

Over time, Cream Stone has constructed a cult-like following, with nation favourites such as ‘Nut Overload’ and ‘Willy Wonka’ changing into bestsellers. With TUBZ, Cream Stone takes the nearest logical step in its evolution—providing the similar top class blends in a extra handy and available layout. Every bathtub is crafted with lend a hand, subsidized through the logo’s international analysis and construction functions and stringent property controls.

Commenting on the settingup, Mr Sheetal Patil, CEO of Cream Stone, mentioned “At Cream Stone, we have always believed in making ice cream an experience – rich, luxurious, and full of joy. With TUBZ, we are bringing that same experience into homes. Whether it’s a celebration or a quiet moment of indulgence, these tubs promise happiness in every scoop. We are excited to begin this new journey from our hometown and look forward to making TUBZ a household name across India.”

“We are democratising luxury ice cream for families with TUBZ. Our goal is to achieve a sizeable market share in Telugu states within a year before pan-India expansion,” he mentioned.

In keeping with Indian Ice Cream Producers Affiliation (IICMA), the Indian ice cream marketplace is rising @10% consistent with annum CAGR, with at-home intake emerging post-pandemic. CreamStone’s guess on folk packs caters to this shift, day its D2C-ready packaging hints at era e-commerce performs.

Mr Patil additional mentioned that lately, Cream Stone TUBZ is to be had in any respect Cream Stone shops in Hyderabad and thru Swiggy Insta mart. “The launch establishes the brand’s entry into the premium packaged ice cream segment, with further expansion planned across Andhra Pradesh, Telangana and eventually into major metros and tier-II cities across India,” he added.

Introduced in 2009 in Hyderabad, Cream Stone briefly earned a identify for itself through providing customised, artisanal creations the place consumers may just choose between a lavish palette of ice cream flavours, nuts, sweets, fruit bits and alternative substances, which have been upcoming artfully combined on a chilly stone through skilled group of workers. This manner, coupled with its aesthetic collect design and loyalty to property, helped Cream Stone increase to over 110 boutique parlours throughout 32 towns in seven states most commonly in South Republic of India.

The untouched TUBZ series contains twelve distinctive and lavish flavours equivalent to Jamaican Almond Fudge, Double Chocolate, Belgium Choco Fudge, Mango Jamun, and Raspberry Panna Cotta. Those decadent creations are to be had in 600 ml folk packs as smartly as 100 ml miniature tubs, making them absolute best for each shared indulgence and private treats.