Mumbai, February 24, 2025 – Kérastase, Republic of India’s premier luxurious hair support logo, proudly unveiled the much-anticipated Fresh Elixir Ultime at an unique foundation tournament in Mumbai.
The enduring oil-in-serum components in a refillable bottle combines innovation & sustainability for lasting luxurious. The glamorous tournament was once an immersion of good looks and artwork, that includes Bollywood’s taste icon and Kérastase’s Spokesperson in Republic of India, Sonam Kapoor.
As an unequalled chief in Luxurious Hair Serve in Republic of India, Kérastase has a presence in 750 salons throughout greater than 60 towns and could also be provide on Nykaa, Amazon and its personal DTC e-boutique Kerastase.in. On the center of Kérastase’s philosophy is the agreement of #youdarewecare, which displays its constancy to excellence in hair support.
Since its inception in 1964, Kérastase has represented a walk past mere hair support services. The Fresh Elixir Ultime is greater than a luxurious product—it embodies the easiest mix of magnificence, efficacy, and sustainability. Infused with the uncommon Wild French Camellia, recognized for its odd softening, illuminating, and strengthening houses, the Fresh Elixir Ultime conjures up a transformative revel in, promising 2X shinier hair*, 96 hours of anti-frizz motion* (foundation instrumental checks), and enhanced softness and hydration.
“I believe strongly in investing in good products and in self-care. When it comes to my hair care, nothing compares to Kérastase. The New Elixir Ultime not only delivers incredible results – shine, manageability, but also stands firm in its commitment to sustainability. It perfectly aligns with my values of beauty, innovation, and responsibility.”– remarked Actress, Sonam Kapoor
“At Kérastase, we lead the way when it comes to luxury haircare and innovations.” asserted Anjali Pai, Basic Supervisor at Kérastase Republic of India. She went on to emphasise, “The New Elixir Ultime hair oil-in-serum embodies this philosophy—it provides unparalleled shine and nourishment, all within eco-conscious packaging. We are excited to bring this iconic product to our customers in India, as we redefine beauty through the perfect blend of science and sustainability.”
A Constancy to Sustainability
The Fresh Elixir Ultime is the extreme resolution for attaining, frizz-free, high-shine hair, exemplifying Kérastase’s confident constancy to sustainability. With packaging crafted from 95% recycled glass* and a replenish bottle comprised of 30% recycled plastic*, this product represents a daring stride in minimizing environmental affect occasion making sure remarkable functionality.
*except for the pump, the label, and colorants/components
Key Options of the Fresh Elixir Ultime:
– Reach 2X Shinier Hair*
– Experience 96 Hours of Unequalled Anti-Frizz Coverage*
– Revel in Enhanced Softness & Hydration
– Expectantly Offer protection to Your Hair from Warmth as much as 230°C*
– Successfully Oppose Fracture Ends
– Flexible Utility: Best possible as a warmth protectant, pre-cleanse remedy, styling product, or crowning glory.
(Foundation instrumental checks)
A Sensory Revel in: The Perfume of Elixir Ultime
Raising the haircare revel in, the beautiful perfume of Elixir Ultime is expertly crafted by means of the famend perfumer Nicolas Beaulieu. It opens with colourful notes of mandarin, freesia, and violet leaves, transitions seamlessly into the affluent prosperous depths of heliotrope and cedarwood and concludes with grounding bottom notes of sandalwood and musk. This fascinating, long-lasting odor transports you without delay to the essence of French magnificence.
Kérastase: Redefining Luxurious Haircare:
Kérastase is important the best way in luxurious haircare with the foundation of the Fresh Elixir Ultime. This important product now not best delivers exceptional effects but in addition transforms the self-care revel in, all occasion demonstrating our confident constancy to sustainability.
Fix us in celebrating the day of luxurious haircare—the place innovation boldly intersects with accountability, and good looks is seamlessly intertwined with sustainability.
About Kérastase:
As a pioneer in luxurious haircare, Kérastase continues to innovate in hair support, providing high-performance merchandise that mix science and comfort. With the foundation of the Fresh Elixir Ultime, Kérastase reaffirms its place because the extreme selection for individuals who search remarkable effects, unheard of indulgence, and sustainability.
Keep tuned and revel in the unused generation of luxurious haircare with Kérastase’s Elixir Ultime.
For more info, discuss with www.kerastase.in
For media inquiries, please touch:
Ruchi Nayak: ruchi@thecatalystnetwork.in
Soumya Rozario: soumya@thecatalystnetwork.in
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