The Guthli Advert Fest 2024 made a groundbreaking mark on this planet of promoting training. Conceptualized through Dr. Prateesh Nair, CEO and Founding father of Miles SOBA & Company M, this one-of-a-kind match celebrated the fusion of educational excellence and trade relevance thru Miles SOBA’s modern Ed-Paintings Pedagogy. Designed to empower scholars with real-world abilities, the competition guarantees to redefine trade training and encourage the subsequent technology of leaders.
A Distinctive Party of Creativity and Finding out
The 3-day match, hosted on the ancient St. Xavier’s School, Mumbai, featured the Miles Conclave and the Guthli Advert Fest, Bharat’s first student-focused promoting competition. Themed “Celebrating Pops and Pandey,” the competition paid tribute to 2 promoting legends—Padma Shri Piyush Pandey and KV ‘Pops’ Sridhar—date providing scholars an unheard of platform to be informed, manufacture, and gleam.
About Guthli Advert Fest
The identify Guthli symbolizes the possibility of a mango seed: miniature but robust, full of chances for a shining week. Geared toward scholars elderly 15 to 23, the competition seeks to nurture younger ability, giving them the equipment to turn out to be the promoting ground.
Era 1: Instructional Excellence at Miles Conclave 2024
The development opened with the Miles Conclave, bringing in combination over 100 universities and important educational minds. This platform presented next-generation BBA techniques adapted to bridge the space between academia and trade.
Esteemed audio system incorporated Shirsha Guha Thakurta, who impressed younger ladies to manage in ingenious gardens, and Rajeev Lakshman, who wired the worth of aligning training with trade wishes. Republic of India Dabholkar supplied insights into promoting campaigns, date Shantesh Row highlighted the worth of ingenious writing in skilled enlargement. In combination, they underscored the worth of AI and holistic training in making ready scholars for the week.
Dr. Prateesh Nair emphasised the transformative ocular of Miles SOBA:
“Our Ed-Work Pedagogy is redefining business education by integrating academic rigor with immersive, real-world experiences. We’re empowering students to lead and innovate in real time.”
Varun Jain, CEO of Miles Schooling, added:
“Events like Guthli Ad Fest are vital in preparing students not just to succeed, but to excel in a fast-evolving world.”
Era 2: Celebrating Pops and Pandey – A Assembly of Minds
The second one month’s theme, “Celebrating Pops and Pandey,” featured thought-provoking fireplace chats and discussions led through promoting icons KV Sridhar and Padma Shri Piyush Pandey.
Some of the highlights of the competition used to be the hearth chat that includes Piyush Pandey and Prasoon Pandey (Founder, Corcoise Movies), moderated through Devaiah Bopanna (Co-Founder, Moonshot). Their candid change introduced an insider’s standpoint at the evolution of promoting. From the yellowish time of print and TV advertisements to the virtual revolution, their insights captivated the target audience, bridging the space between trade veterans and enthusiastic creatives.
Every other spotlight used to be KV Sridhar and Santosh Padhi (Founder, Taproot Dentsu & CCO, Wieden+Kennedy Bharat) shared their reviews in some other attractive dialogue moderated through Kainaz Karmakar (CCO, Ogilvy). They delved into the nuances of constructing impactful campaigns, providing actionable insights into the artwork and science of storytelling in promoting.
Josy Paul, Chairman and CCO of BBDO Bharat, delivered an inspiring consultation titled “Creativity in the Classroom.” Recognized for campaigns that problem societal norms, Paul prompt scholars to assume past standard limitations. His presentation emphasised the transformative energy of creativity and saved the target audience spellbound.
Masterclasses and Workshops
A form of masterclasses enriched the month additional.Cyrus Broacha entertained with fables from his promoting heyday, providing decent courses in storytelling.Tanya Nambiar explored the emotional energy of tonality in branding, retaining the target audience rapt.Studio Blo Workshop: Dipankar Mukherjee, Rishabh Suri, and Joel James from Studio Blo led an interactive consultation on integrating AI into ingenious processes, showcasing the week of promoting.
Panel Dialogue on Bridging Academia and Business
A panel that includes Sneha Iype, Mandar Natekar, OR Radhakrishnan,Kashif Memon, Shantesh Row and Partho Sengupta mentioned how academia can adapt to trade wishes. The panel supplied scholars with a roadmap to navigate the evolving global of promoting, emphasizing adaptability and innovation.
Reflecting at the month, Dr. Prateesh Nair remarked: “This festival allowed students to challenge themselves, ask questions, and embrace learning in its truest form. This is what real education looks like.”
Era 3: Awards, Scholarships, and Cultural Showcases
The overall month erupted with pleasure because the awards rite commemorated outstanding ability throughout prestigious divisions, together with Occasions of Bharat’s Print Section, Lahori Zeera’s Advert Movie, Nargis Dutt Underpinning’s Community Provider Movie, Toy Storage’s Emblem Design, Rapido’s Radio, Audible’s Social Media division, and Fab Bharat’s Very best Usefulness of AI. With over 2,000 contributors, deans and administrators from 75 lead universities, and greater than 1,000 scholars in attendance, the power within the auditorium used to be electrical.
Winners have been commemorated through Piyush Pandey and KV Sridhar, whose motivational phrases left an enduring affect:“Keep your feet on the ground and your eyes on the sky,” Pandey prompt. “Travel and don’t fear making mistakes,” Pops added.
Pops and Pandey Scholarship
A significant spotlight used to be the awarding of the Pops and Pandey Scholarship to 6 deserving scholars, in collaboration with the Nargis Dutt Underpinning. This scholarship exemplifies the competition’s constancy to nurturing younger ingenious leaders.
Cultural Extravaganza
The month additionally featured full of life competitions, together with boulevard performs, rap battles, and stand-up comedy, showcasing the variety and ability of Mumbai’s collegiate people.
Miles SOBA: Redefining Trade Schooling
Miles Faculty of Trade & Generous Arts (SOBA) is revolutionizing training with its Ed-Paintings Pedagogy, mixing educational concept with hands-on revel in. With specialised techniques in Branding & Promoting, Virtual Trade, and Entrepreneurship, scholars graduate with 3 years of labor revel in, in a position to excel within the aggressive market.
A Fresh Presen of Finding out and Innovation
The Guthli Advert Fest 2024 has firmly established itself as a beacon of creativity and studying. Through bridging academia with trade, it has empowered scholars to innovate, manage, and situation the week.
Dr. Prateesh Nair aptly summed up the competition’s affect:
“This is just the beginning. The Guthli Ad Fest has sown the seeds of change, and we’re excited to see how far these young creatives will go.”
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