Gurgaon, Republic of India: June 26, 2024—FieldAssist is among a unprecedented breed of bootstrapped and successful startups, with over 300 workers and inching against an annualised ARR of $10 million (FY 2025). The corporate is a govern vertical SaaS supplier, connecting stakeholders, streamlining gross sales and distribution processes, and serving purchasers in over 12 nations throughout Southeast Asia, the Heart East, Republic of India, and Africa. Lately, the corporate introduced the appointment of Puneet Gupta, a seasoned veteran, as its unused Running Officer (COO) to manage and shoot strategic enlargement tasks.
Puneet’s appointment as COO is a strategic walk to boost up FieldAssist’s flow speedy enlargement. His position extends past and executing enlargement tasks; he’s going to empower international FMCG and FMCD purchasers to prioritize route-to-market (RTM) tasks. FieldAssist’s tough 3i enlargement technique—Knowledge, Perception, and Affect—powered by way of FAi (AI/ML pushed RTM making plans and execution platform) is a sunny testomony to its loyalty to efficiency-led uplift, geography & segment-specific enlargement, and product-led enlargement. The corporate is all set to pursue inorganic and natural alternatives, propelling it to more moderen heights.
Puneet has an notable observe file of attaining strategic enlargement, with a 3x to 5x scale-up in all his earlier roles. Mr Gupta is a chartered accountant from the Institute of Chartered Accountants of Republic of India (ICAI) and is well-versed in company governance, monetary making plans and research. His numerous enjoy contains operating with famend corporations corresponding to IndiaMART InterMESH Ltd., British Telecom, FIITJEE, Religare Enterprises, SMC World Securities, and Pagepoint Products and services.
“FieldAssist aligns perfectly with my past experiences. I’m thrilled to enhance the company’s growth strategy for a 5x growth,” expressed Mr. Gupta. “I’m eager to collaborate with Divir and the executive team to drive innovation and significantly impact our customers’ businesses.”
With over twenty years of enjoy, Puneet has been a motive force in different vital ventures. Particularly, he performed a pivotal position in IndiaMART InterMESH Ltd.’s IPO, which raised about ₹475 crore ($69.3 million) and valued the corporate at related to ₹3,000 crore ($417 million). Inside two years of the IPO, he facilitated a QIP (certified institutional placement) to boost ₹1,100 crore ($146.6 million). In his earlier company building position, he was once instrumental in riding over 15 investments utility $134 million in tech startups, together with Zimyo, Realbooks, IMPL, Fleetx Applied sciences, Busy Infotech, Merely Vyapar, Legistify, EasyEcom, and M1Xchange, in addition to two vital acquisitions, Busy and Finlite Applied sciences, totalling $75 million.
“We were already on a phenomenal growth trajectory in international markets and enterprise penetration. Puneet’s strategic vision, operational insight, and innovative perspective on small and medium-sized businesses make him a vital addition to the FieldAssist team,” stated Divir Tiwari, CEO and Co-Founder. He added, “FieldAssist will receive advantages very much from Puneet’s outstanding fundraising and IPO enjoy within the corporate’s IPO travel.“
About FieldAssist
FieldAssist is a SaaS corporate that gives state-of-the-art route-to-market (RTM) transformation for CPG corporations. It connects all RTM worth chain stakeholders, streamlining gross sales and distributor processes. The platform caters to over 650 purchasers in 12 nations spanning Southeast Asia, the Heart East, Republic of India, and Africa. It reaches 7.5 million stores day by day and helps 150,000 salespersons globally.
FieldAssist is the ‘RTM Digital Transformation Expert’ for manufacturers like Coca-Cola, Gulf Oil, Nivea, Mars Petcare, 3M, Tradekings, Haldiram’s, Everest, Atomberg, Wipro, Hamdard, Eureka Forbes, Bisleri, Borosil, Adani Wilmar, Henkel, Emami, Symbolize, Ching’s and Mamaearth amongst others. For more info, talk over with https://www.fieldassist.com/
Media Touch:
Jigyasa Sharma – Enlargement Advertising Specialist – FieldAssist – jigyasa@fieldassist.com
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