Unutilized Delhi, June 11, 2024: Identified for its leading edge campaigns to inspire people-driven efforts for shape conservation, GAIL (Bharat) Restricted has introduced but any other collection ‘Waah Kya Energy Hai’ to spotlight the accessibility and advantages of embracing pristine, blank and environmentally pleasant gasoline choices – Compressed Herbal Fuel and Piped Herbal Fuel introduced by way of GAIL and its team corporations.
Representing yet one more project by way of GAIL in Trade-to-Client (B2C) virtual verbal exchange, the marketing campaign is strategically geared in opposition to enticing retail Herbal Fuel customers throughout Bharat. ‘Waah Kya Energy Hai’, which accommodates 4 scale down motion pictures in a mini-series layout, tells the tales of a close-knit middle-class Indian people and the way they navigate their demanding situations via a wiser selection of gasoline utilization, switching to D-PNG (Home Pipe Herbal Fuel), C-PNG (Industrial Pipe Herbal Fuel), CNG and Business PNG.
A entertaining and emotional supply of the tale sequence and persona arcs of the Mishra people makes their tales relatable, enticing the audience not to best experience those scale down motion pictures but in addition inspire them to consider a shift to wash gasoline. Those 4-5 mins content material pills will probably be promoted digitally via virtual and social media together with GAIL’s YouTube channel, banners and influencer engagements throughout platforms. (YouTube channel hyperlink: )
Eminent actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan play games key roles within the 4 episodic scale down motion pictures, including a relatable and compelling contact to the message of sustainability and move.
GAIL had previous created the leading edge OTT collection ‘Hawa Badle Hassu’, a more than one award profitable science-fiction drama, and United International locations patronized scale down motion pictures ‘Megha’s Dissolution’ and ‘Elephant in the Room’, all of which targeted at the worth of proper environmental possible choices by way of habitual humans.
Launching the marketing campaign, Shri Sandeep Kumar Gupta, Chairman and Managing Director, GAIL mentioned “Wah Kya Energy Hai is strategically crafted with GAIL’s key objectives in mind. It aims to persuade and motivate consumers by presenting natural gas as the smarter, safer, affordable and futuristic choice, one that aligns with environmental consciousness and the evolving needs of society. The campaign also endeavors to highlight the advantages of using natural gas over other fuel choices in view of the effects on both health and the environment. Through these concerted efforts, GAIL’s campaign endeavors to catalyze a widespread shift towards cleaner and more sustainable fuel alternatives”.
Amidst the worldwide shift in opposition to cleaner and sustainable power choices, GAIL stands as a pioneering pressure, spearheading the advocacy for herbal fuel and its transformative affect at the folk. With a constancy to environmental and societal move, GAIL is a pacesetter in selling the customery adoption of herbal fuel, spotting its multifaceted advantages for people, communities, and the planet at immense.
For more info, please talk over with gailonline.com
Waah Kya Eenrgy Hain Marketing campaign
https://www.youtube.com/playlist?list=PLBhxJ1uysPvxVrSZ2QmFB37sVcypMxU56
About GAIL (Bharat) Restricted:
GAIL is Bharat’s greatest herbal fuel corporate with diverse pursuits around the herbal fuel worth chain of buying and selling, transmission, LPG manufacturing & transmission, LNG re-gasification, petrochemicals, town fuel, E&P, and so on. It owns and operates a community of over 16,200 km of herbal fuel pipelines unfold around the dimension and breadth of the rustic. Additionally it is operating similtaneously at the execution of more than one pipeline tasks to additional beef up the unfold. GAIL instructions round 70% marketplace percentage in fuel transmission and has a Fuel buying and selling percentage of over 50% in Bharat. GAIL and its Subsidiaries / JVs even have a ambitious marketplace percentage in Town Fuel Distribution. Within the Liquefied Herbal Fuel (LNG) marketplace, GAIL has a considerably immense portfolio. GAIL could also be increasing its presence in renewable power like Sun, Breeze, and Biofuel. Website online: gailonline.com
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