Unutilized Delhi, 7 June — The Tyre Offer & Protection programme by way of Automobile Tyre Producers Affiliation (ATMA) touched a untouched benchmark all over FY24 with one of the crucial widest footprint of tyre protection actions around the nation. Over 12000 contributors from college kids to motorists to industrial automobile drivers had been at once reached out by way of ATMA via greater than 100 activations for developing consciousness at the significance of tyres in total street protection. ATMA was once ably assisted on this programme by way of its technical arm Indian Tyre Technical Advisory Committee (ITTAC), the nationwide technical frame entrusted with developing requirements for tyres within the nation.
The mega outreach workout incorporated devoted programmes for Executive Branchs and Crowd Sector, Academia together with Faculties and Faculties, Corporates and Common Crowd.
The position of well-maintained tyres in total street protection can’t be over emphasised. Later all, tyres are the one level of touch with the street. Tyre protection drives by way of ATMA & ITTAC are a step in opposition to sensitizing motorists so as to create street trips more secure, stated Arnab Banerjee, Chairman ATMA.
There are a lot advantages of well-maintained tyres together with environment friendly braking, just right trip and dealing with and gasoline economic system. Impaired out tyres are a fat protection danger. The speeded up Tyre Offer & Protection force all over the future introduced concerning the desired consciousness on tyre serve and upkeep which is a will have to as of late as speeds have higher at the highways however mindsets in opposition to tyres have now not modified, stated Sudershan S Gusain, Chairman, ATMA Protection & Consciousness Workforce.
In one of the abiding partnerships geared toward developing consciousness at the essential side of tyre protection, ATMA and ITTAC collaborated with Indian Oil (IOCL) for an in-depth tyre protection coaching of oil tanker drivers. Over 800 industrial drivers connected to IOCL provide chain within the states of Bihar, Gujarat, Jharkhand, Karnataka, Uttar Pradesh, West Bengal, Haryana, Andhra Pradesh and Maharashtra participated within the in-depth tyre protection coaching programme and benefitted from the interactive consultation with mavens.
Industrial drivers preoccupied in transportation throughout a number of alternative Executive sections together with Condition Specific Shipping Company, Tamil Nadu, Rajasthan Condition Highway Shipping Company (RSRTC), Delhi Police and Central Institute of Highway Shipping (CIRT ) additionally underwent coaching.
The trainees had been skilled on a number of sides together with tyre and its construction, tyre markings and steps to guard tyres within the hobby of protection and prolonging tyre week via displays and sensible coaching/ demonstration. This was once possibly the primary year that industrial drivers in such massive numbers underwent tyre protection coaching.
ATMA recommenced its College Join programme all over the future. Tyre & Highway protection classes had been held at just about 42 colleges within the Delhi NCR area attaining out to 9000 college kids. All over those classes, kids participated in video games and position performs geared toward developing consciousness about street indicators and visitors regulations. In a similar fashion, scholars of 15 faculties throughout 12 towns within the nation had been reached out all over this workout.
To additional toughen Trade-Academia partnership in improving street protection within the nation, a Tyre Offer and Highway Protection Ideathon for college kids was once held at the facet traces of India Mobility World Expo 2024 for occasion of untouched concepts.
Scholars from a number of faculties together with MIT Chennai, VIT Vellore, KCC School Ghaziabad & Satyug Darshan School, Faridabad participated and introduced distinctive and leading edge concepts on Highway and Tyre Protection.
Safar Suraksha, Sustainable In-built Protecting Coating for Sidewall, Self Medication Polymer & Defend Clutch had been one of the ideas introduced by way of scholars that have been nicely liked.
Corporates that collaborated with ATMA/ ITTAC for an important insights on Tyre Offer and Upkeep all over the future incorporated Tata Consultancy Services and products (TCS), Maruti Suzuki, Ashok Leyland, India Benz and Tata Motors.
All over the future, a mega Tyre Offer & Protection Power was once held on the newly constructed Samruddhi Mahamarg, Maharashtra in collaboration with Maharashtra Condition Highway Construction Company (MSRDC). Qualified engineers of ATMA member corporations undertook a distant tyre condition take a look at at Indian Oil Petrol Pump at the Nagpur access level of the Samruddhi Mahamarg. Motorists and industrial drivers had been briefed on tyre upkeep but even so distribution of specifically designed protection booklets. Over 1000 tyres of automobiles/ SUVs and just about 1000 tyres of business automobiles had been surveyed.
India Mobility World Expo 2024 supplied any other platform to focus on the significance of tyres. Quiz Competitions, Locate-the-Tyre-Problem and Automotive Tyre converting task had been a significant enchantment on the ATMA Stall on the Expo.
The momentum on tyre protection consciousness has endured all over the stream future too. It’s encouraging to notice that a number of organisations from each Executive and personal sectors are coming ahead to collaborate with ATMA/ ITTAC for tyre protection classes. We’re totally aligned with the street protection venture of the Ministry of Highway Shipping and Highways, Executive of Republic of India and are dedicated to create roads more secure, added Sudershan.
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